our Workshops

At Seoulfully Inspired™, our workshops and consulting engagements sit at the intersection of culture, commerce, and connection. We help brands uncover cultural blind spots, refine their storytelling, and build emotionally resonant strategies that drive performance.

Drawing from over 16 years in the beverage and luxury lifestyle industries, I’ve led brands through trade strategy, cultural marketing, retail transformation, and immersive storytelling. These workshops are built to unlock strategic clarity, elevate your cultural fluency, and translate identity into commercial impact. Whether you're a heritage brand or a category disruptor, we’ll uncover what makes you distinctive—and how to move with purpose in the market.

WORKSHOP 1: Bottled Brilliance

For Beverage Brands Ready to Elevate Beyond the Bottle

A high-touch strategic workshop tailored for beverage brands seeking cultural relevance, trade impact, and emotional connection across every sip and story.

What’s Included:

• Brand + Trade Diagnostic

• Signature Serve Strategy (On/Off Premise Positioning)

• Consumer & Shopper Journey Mapping

• Occasion & Ritual Design

• Brand Storytelling Refresh

• Action Plan + Strategic Brief

Best For:
Spirits, RTDs, Non-Alcoholic brands, and beverage founders preparing for growth, launch, or repositioning.

Workshop 2: culture & luxury

For Brands That Want to Resonate, Not Just Reach

A facilitated brand experience designed to reveal cultural blind spots, align your storytelling, and refine your emotional positioning.

What’s Included:

• Brand & Consumer Insight Alignment

• Cultural Relevance Audit

• Identity-Led Messaging Framework

• Purpose-Driven Storytelling

• Campaign Concept Sprint

• Internal + External Activation Brief

Best For:
Founder-led brands, innovation teams, or marketing leaders seeking deeper connection with modern, culture-conscious consumers.